The juice market is buzzing with excitement, and today’s consumers are thirstier than ever for flavors that make them pause and say, “Wow.” But with so many options filling the shelves, how can retailers stand out?
According to Ken Hillman, Director of Retail Chains and Sales Operations at 44° North Vodka, the key is simple: keep it fresh, keep it real, and don’t be afraid to innovate.
Let’s examine how exciting, innovative juice options can grab customers’ attention and keep them returning. From unique ingredients to eye-catching packaging and smart strategies, you’ll learn what makes juice stand out in a crowded market.
Juice lovers always want something new and exciting. Standard orange juice is just the beginning—customers now want blends that pack a flavorful punch and bring health benefits with every sip.
Ken highlights the importance of this change, saying, “It is important to move past traditional orange juice into fresh fruit blends, possibly fruit and vegetable blends, and adding important ingredients like ginger or turmeric or other ingredients that have health benefits.”
Imagine a shopper scanning the juice aisle, their eyes landing on something bold and intriguing—a tropical blend infused with turmeric or a vibrant berry mix with a hint of ginger. They pick it up, take a sip, and just like that, they’re hooked. That’s the power of innovative flavors, and it’s how juice brands can set themselves apart.
But innovation doesn’t stop at flavor. Ken believes retailers should consider both the flavor variety and the quality behind each bottle. “Quality is going to be very important for these juice products. As transparency, all-natural, non-GMO, and even organic have gained footholds, sustainability and traceability will be important,” he explains.
In other words, focusing on quality and using natural ingredients is crucial to building trust with consumers.
So, what makes a juice truly special? Here’s a breakdown of the elements that combine to create the best juice experience:
A solid lineup means offering the classics alongside unexpected combinations that capture curiosity. Think tropical fruits, earthy greens, or unique flavor additions like ginger and turmeric. As Ken puts it, “Producers should not be afraid to innovate, get into items, and if they're not that successful, move out and have a pipeline of items.” Being ready to test new blends and flavors keeps things fresh and interesting for loyal customers.
Today’s shoppers want juice that’s as nutritious as it is delicious. They want to know they’re drinking something real, made from ingredients they recognize. A juice made from whole fruits and vegetables, with no added sugars or artificial flavors, wins points for being pure and wholesome. Health-conscious buyers especially love blends with functional benefits, like vitamin boosts or immunity support.
The juice pack matters just as much as the juice in it. Bright, eye-catching packaging with natural colors and clean design gives customers a peek at the goodness within. From single-serve options to large bottles, a well-designed product presentation makes a lasting impression on the shelf. Every bottle should look like an invitation to try something delicious and feel good about it.
Ken advises brands to involve their biggest fans in the development process. “Customer feedback is critical for new products to get people who are heavy users. My strategy for innovation is to use heavy users to create products using their feedback,” he shares. These customers are passionate about the brand, and their input can help shape the flavors, sizes, and blends that resonate most.
At Kennesaw, we know that each sip of juice should be refreshing. That’s why we craft our juices to deliver authenticity and vibrant flavors in every bottle. Whether it’s our single-serve options for on-the-go refreshments or our larger bottles for family sharing, we believe that quality and taste should always be excellent.
Our approach is all about variety, quality, and consistency. From classic favorites like orange juice to bold seasonal blends, each juice in our lineup is made to be enjoyed sip after sip. And as Ken suggests, “Quality is going to be very important,” we’re committed to delivering that quality with each product. With Kennesaw, retailers can count on juice that meets customer expectations for flavor and freshness every time.
How can retailers use these insights to build a juice selection? Here are some simple tips for standing out with fresh juice options:
The right juice options can help retailers stay competitive and build loyal customer bases. As Ken Hillman advises, “Brands need to innovate without sacrificing quality.” With Kennesaw’s range of juices, retailers can offer a collection that feels both familiar and exciting—classic favorites with a twist, fresh new blends, and high-quality ingredients.
Explore Kennesaw’s lineup of innovative juices and bring flavors to your customers that they’ll want to come back for again and again. With Kennesaw, you’re offering an experience. Let’s make it memorable, sip after sip.
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